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Digital Marketing, Content & Social Media Blog

Project Management

Project Management & Digital Marketing Campaigns: An Overview

Project Managing Campaigns in a Digital World Firstly I would like to mention a little bit of my background. I studied project management whilst at University, and my work experience is heavily digitally involved. I have worked on digital projects whilst at University as well as for digital agencies. I have found the two aspects…

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Creative Brief

Client Briefing Days: Their Impact On Marketing Activity

Taking the time to get to know your clients, their products, their services and their ambitions is an invaluable tool when marketing their business. It doesn’t take much, it doesn’t take long and it helps to build further rapport with your client. Get To Know The Client’s Ambitions The first goal is to get to…

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Scottish flag

Scottish Referendum: The Lessons for PR

What we Learnt from the Referendum In what has been a monumental last few months in Scotland’s history, the nation finally held its referendum on whether it should break away from the United Kingdom – an idea which was rejected by 55% of the vote to 45%. A sizeable proportion of voters were declaring themselves…

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Hamish Armstrong

Joining The Ranks: Hamish Armstrong

Hello! My name is Hamish Armstrong and I am Zest’s latest intern! I have recently completed an MA at the University of Leeds in Corporate Communications & Public Relations (affectionately known as CCPR) having graduated from Cardiff University Business School with a degree in BSc International Business Management in 2012. I enjoy playing tennis and…

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Weather and Marketing

The Weather: Forecasting Your Marketing & Advertising Success

  We Wonder Whether Weather Will Work Within Web Marketing It goes without saying that for fashion brands and high street clothes retailers, the season is one of the most important considerations in their sales planning – if not the most important. With poor weather hitting as September starts, and everyone goes back to school,…

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kristian inker

Joining The Ranks: Kris Inker

Hello! My name is Kristian and I am Zest’s new digital account manager. I am a recent graduate from University, studying a BA (Hons) Degree in Business Studies specialising in Project Management from Bournemouth University. My main interests include music, sport and photography. I have played as lead guitarists in many loud metal bands, competed…

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The Obstacle Is The Way

3 Traits To Overcome Your Obstacle: Perspective, Process, and Focus

A friend recently recommended a book to me, which I read whilst taking a much-needed break. We’ve been real busy here at Zest, but there is always an opportunity to learn! The book is titled, ‘The Obstacle is the Way’ by Ryan Holiday, and is about the ‘ancient art of turning adversity to advantage’, or…

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Olympics Advertising

Olympic Advertising: 5 Weird London Games Campaigns

By Todd Giles, Zest Work Experience The Olympic Games are the world’s biggest and greatest sporting event. A variety of sports are performed throughout the Olympic Games, both in the summer and winter. Thousands of athletes from all over the globe travel around the world and put in years of training to compete. Due to…

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content marketing show 2014

22 Takeaways From The Content Marketing Show (2014)

  A Roundup Of The Content Marketing Show 2014 As always, this year’s Content Marketing Show was insightful and enjoyable for the digital marketers that attended. Many great presentations were held across the day, with this year’s speakers including: Stephen Waddington – @wadds Nichola Stott – @NicholaStott Andrew Davies – @andjdavies Chelsea Blacker – @ChelseaBlacker…

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Worst World Cup Advertising

World Cup Madness: The Worst Adverts of 2014

By Matt Goolding Football is no stranger to money, that’s for sure. Endless product placement and sponsorship bombards us from every angle, whether it be the World Cup, Premier League, or even Brian the builder sponsoring your pub team’s burger van. When a colossal event such as the World Cup captures the attention of billions…

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