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Digital Marketing, Content & Social Media Blog

content marketing show 2014

22 Takeaways From The Content Marketing Show (2014)

  A Roundup Of The Content Marketing Show 2014 As always, this year’s Content Marketing Show was insightful and enjoyable for the digital marketers that attended. Many great presentations were held across the day, with this year’s speakers including: Stephen Waddington – @wadds Nichola Stott – @NicholaStott Andrew Davies – @andjdavies Chelsea Blacker – @ChelseaBlacker…

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Worst World Cup Advertising

World Cup Madness: The Worst Adverts of 2014

By Matt Goolding Football is no stranger to money, that’s for sure. Endless product placement and sponsorship bombards us from every angle, whether it be the World Cup, Premier League, or even Brian the builder sponsoring your pub team’s burger van. When a colossal event such as the World Cup captures the attention of billions…

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Psychology of marketing

Psychology & Marketing: Six Compelling Theories

By Xander Kynoch, Zest Work Experience When it comes to marketing your products and services, there are hundreds of little tips and tricks you can use to optimise the conversion rate of your website. From using different font colours to managing the strategic placement of images and buttons, there are many ways in which you…

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oxfordshire business awards 2014

Oxfordshire Business Awards 2014

  A Recap of The Night On Friday evening, Team Zest headed over to the Four Pillars Hotel in Sandford-on-Thames to attend the 2014 Oxfordshire Business Awards. Alex Quail and Alex Minchin previously attended 2012’s Business Awards as guests of a client, but for the rest of the Zestees, this was their first company awards…

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facebook down

Facebook Goes Down: 20 Minute Outage Costs $276,000

Earlier this morning, Facebook went down. According to our watches, the site was no longer accessible from 08:57am (GMT+1 Time Zone).     The servers were back online 20 minutes later. This brief outage will have cost the social network large sums of revenue due to lost advertiser earnings.   How Much Money Did Facebook…

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Fashion Masterclass London

The Social Fashion & Luxury Masterclass: A Review By Natalie Doel

It’s important to stay in touch with the latest digital innovations across various industries, and this Masterclass in London was dedicated to how fashion brands have embraced online tools to further improve their marketing performance. Although primarily focused on fashion, many of these principles can be applied to other industries. This masterclass was mainly about…

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20 Awesome Growth Hacks To Inspire Your Entrepreneurial Side

20 Awesome Growth Hacking Examples – What Do They Have In Common?

I’m an avid reader of geeky, entrepreneurial things. For some reason I’ve never really connected with fiction due, perhaps, to finding the wait too long to handle. I love movies, but that’s because they’re over in a few short hours. I now know enough about myself to understand that it’s the impatient part of me that…

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Woody Content Simple Marketing

Simplify Online Marketing With Woody Content

“Any fool can make something complicated. It takes a genius to make it simple.” – Woody Guthrie   This famous quote from folk musician and singer Woody Guthrie highlights the eternal challenge of today’s schoolteachers, but it also sublimely represents the many forms of art in the world today. Think about it; some of your…

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panda 4.0

Panda 4.0 – What Changed and How Does it Affect You?

On Wednesday 21st May, Matt Cutts officially stated that Google was in the process of rolling out their updated Panda 4.0 algorithm. Google is rolling out our Panda 4.0 update starting today. — Matt Cutts (@mattcutts) May 20, 2014   The first Panda release back in 2011 caused havoc amongst website owners, SEO companies and…

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Shaw Gibbs Young Business Person Of The Year

Alex Minchin Short-Listed for Prestigious Young Business Person Award

Back in November 2013, we were proud to announce that Zest Digital’s Managing Director, Alex Minchin, was the winner of the Haines Watts Young Entrepreneur of the Year Awards for Oxfordshire and now we have more exciting news! We are delighted to announce that Alex has now also been short-listed in the Top 3 for…

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