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Digital Marketing, Content & Social Media Blog

Hamish Armstrong

Joining The Ranks: Hamish Armstrong

Hello! My name is Hamish Armstrong and I am Zest’s latest intern! I have recently completed an MA at the University of Leeds in Corporate Communications & Public Relations (affectionately known as CCPR) having graduated from Cardiff University Business School with a degree in BSc International Business Management in 2012. I enjoy playing tennis and…

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Weather and Marketing

The Weather: Forecasting Your Marketing & Advertising Success

  We Wonder Whether Weather Will Work Within Web Marketing It goes without saying that for fashion brands and high street clothes retailers, the season is one of the most important considerations in their sales planning – if not the most important. With poor weather hitting as September starts, and everyone goes back to school,…

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kristian inker

Joining The Ranks: Kris Inker

Hello! My name is Kristian and I am Zest’s new digital account manager. I am a recent graduate from University, studying a BA (Hons) Degree in Business Studies specialising in Project Management from Bournemouth University. My main interests include music, sport and photography. I have played as lead guitarists in many loud metal bands, competed…

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The Obstacle Is The Way

3 Traits To Overcome Your Obstacle: Perspective, Process, and Focus

A friend recently recommended a book to me, which I read whilst taking a much-needed break. We’ve been real busy here at Zest, but there is always an opportunity to learn! The book is titled, ‘The Obstacle is the Way’ by Ryan Holiday, and is about the ‘ancient art of turning adversity to advantage’, or…

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Olympics Advertising

Olympic Advertising: 5 Weird London Games Campaigns

By Todd Giles, Zest Work Experience The Olympic Games are the world’s biggest and greatest sporting event. A variety of sports are performed throughout the Olympic Games, both in the summer and winter. Thousands of athletes from all over the globe travel around the world and put in years of training to compete. Due to…

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content marketing show 2014

22 Takeaways From The Content Marketing Show (2014)

  A Roundup Of The Content Marketing Show 2014 As always, this year’s Content Marketing Show was insightful and enjoyable for the digital marketers that attended. Many great presentations were held across the day, with this year’s speakers including: Stephen Waddington – @wadds Nichola Stott – @NicholaStott Andrew Davies – @andjdavies Chelsea Blacker – @ChelseaBlacker…

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Worst World Cup Advertising

World Cup Madness: The Worst Adverts of 2014

By Matt Goolding Football is no stranger to money, that’s for sure. Endless product placement and sponsorship bombards us from every angle, whether it be the World Cup, Premier League, or even Brian the builder sponsoring your pub team’s burger van. When a colossal event such as the World Cup captures the attention of billions…

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Psychology of marketing

Psychology & Marketing: Six Compelling Theories

By Xander Kynoch, Zest Work Experience When it comes to marketing your products and services, there are hundreds of little tips and tricks you can use to optimise the conversion rate of your website. From using different font colours to managing the strategic placement of images and buttons, there are many ways in which you…

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oxfordshire business awards 2014

Oxfordshire Business Awards 2014

  A Recap of The Night On Friday evening, Team Zest headed over to the Four Pillars Hotel in Sandford-on-Thames to attend the 2014 Oxfordshire Business Awards. Alex Quail and Alex Minchin previously attended 2012’s Business Awards as guests of a client, but for the rest of the Zestees, this was their first company awards…

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facebook down

Facebook Goes Down: 20 Minute Outage Costs $276,000

Earlier this morning, Facebook went down. According to our watches, the site was no longer accessible from 08:57am (GMT+1 Time Zone).     The servers were back online 20 minutes later. This brief outage will have cost the social network large sums of revenue due to lost advertiser earnings.   How Much Money Did Facebook…

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