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Digital Marketing, Content & Social Media Blog

wirehive collage

Zest Digital – WIREHIVE 100 WINNERS 2014

ZEST LANDS FASTEST GROWTH AWARD Last night Alex Minchin, James Lawler, Alex Quail and Matt Goolding made their way to Dorking in Surrey for the Wirehive 100 Awards – celebrating the achievements of the South East of England’s finest Digital Marketing Agencies. Zest Digital was nominated in the Fastest Growth category alongside Absolute Digital Media, boxChilli,…

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Social Promotion

Paid Social Within Your Content Marketing Strategy

  Incorporating Paid Social Promotion Organic search engine marketing is something that we specialise in here at Zest. We work to ensure that our clients’ web content is in the right place at the right time when people are searching for their product, service, or brand. This means developing a solid content strategy and creating…

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Project Management

Project Management & Digital Marketing Campaigns: An Overview

Project Managing Campaigns in a Digital World Firstly I would like to mention a little bit of my background. I studied project management whilst at University, and my work experience is heavily digitally involved. I have worked on digital projects whilst at University as well as for digital agencies. I have found the two aspects…

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Creative Brief

Client Briefing Days: Their Impact On Marketing Activity

Taking the time to get to know your clients, their products, their services and their ambitions is an invaluable tool when marketing their business. It doesn’t take much, it doesn’t take long and it helps to build further rapport with your client. Get To Know The Client’s Ambitions The first goal is to get to…

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Scottish flag

Scottish Referendum: The Lessons for PR

What we Learnt from the Referendum In what has been a monumental last few months in Scotland’s history, the nation finally held its referendum on whether it should break away from the United Kingdom – an idea which was rejected by 55% of the vote to 45%. A sizeable proportion of voters were declaring themselves…

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Hamish Armstrong

Joining The Ranks: Hamish Armstrong

Hello! My name is Hamish Armstrong and I am Zest’s latest intern! I have recently completed an MA at the University of Leeds in Corporate Communications & Public Relations (affectionately known as CCPR) having graduated from Cardiff University Business School with a degree in BSc International Business Management in 2012. I enjoy playing tennis and…

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Weather and Marketing

The Weather: Forecasting Your Marketing & Advertising Success

  We Wonder Whether Weather Will Work Within Web Marketing It goes without saying that for fashion brands and high street clothes retailers, the season is one of the most important considerations in their sales planning – if not the most important. With poor weather hitting as September starts, and everyone goes back to school,…

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kristian inker

Joining The Ranks: Kris Inker

Hello! My name is Kristian and I am Zest’s new digital account manager. I am a recent graduate from University, studying a BA (Hons) Degree in Business Studies specialising in Project Management from Bournemouth University. My main interests include music, sport and photography. I have played as lead guitarists in many loud metal bands, competed…

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The Obstacle Is The Way

3 Traits To Overcome Your Obstacle: Perspective, Process, and Focus

A friend recently recommended a book to me, which I read whilst taking a much-needed break. We’ve been real busy here at Zest, but there is always an opportunity to learn! The book is titled, ‘The Obstacle is the Way’ by Ryan Holiday, and is about the ‘ancient art of turning adversity to advantage’, or…

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Olympics Advertising

Olympic Advertising: 5 Weird London Games Campaigns

By Todd Giles, Zest Work Experience The Olympic Games are the world’s biggest and greatest sporting event. A variety of sports are performed throughout the Olympic Games, both in the summer and winter. Thousands of athletes from all over the globe travel around the world and put in years of training to compete. Due to…

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