Email Automation To Convert More Leads

Nurture the 96% of visitors aren’t yet ready to buy from you

You've Got Mail

Email is said to deliver the highest return of any digital channel, returning $38 for every $1 invested, according to the DMA UK.

We use email automation to support and nurture your target audience through their specific buying cycle. It gives your business a chance to answer the questions and concerns, and more importantly…

You get more bites of the cherry! 🍒

When you capture an email address, you have multiple opportunities to convert rather than relying on just one or two visits.

We can even segment your most engaged users, and use remarketing to keep your brand in front of them at all times just as they’re about to make their decision on who to go with.

You may have heard the saying, “the money is in the list”…

It’s time to listen to that.

Our Proven Email Automation Process

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Growth Map

We’ll create your entire roadmap from target audience, to messaging, to revenue and ROI forecasting.

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Touchpoint Planning

Our experts will consult you on exactly when to trigger follow-up emails to your prospective customers for best results.

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Email Sequences

Plan strategically designed email sequences that builds rapport, authority, and trust.

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Email Copywriting

Professionally written copy that builds trust and authority with your prospective customers.

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Email Optimisation

Our team will be on hand to analyse performance, and we’ll improve each email within each sequence.

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Customer Nurture

Build up a profile of your best hottest leads, and trigger automations based on their interactions.

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Intelligent Messaging

Create trigger-based personalised messaging to deliver to the right person, at the right moment.

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Actionable Reporting

We only report on a handful of metrics that matter, supported with insights and recommendations, always.

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UNLIMITED

All new clients benefit from 30-days of unlimited design and development fixes for FREE.

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Request Your Email Automation Pricing Now 👉

Trusted By The UK's Most Loved Websites

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“Working with Zest has given us insight into what our analytics data is telling us right now, and confidence in the results we can achieve in future. They’re incredibly thorough, and we now have a clear plan for growing our traffic volume, share of market, and ultimately revenue. If you have reached a plateau, Zest will help you to break through it. Highly recommended.”

Milan Krizalkovic, Head of Technology for Great British Chefs

Delivering Results For 10 Years

At Zest, we’ve been successfully helping businesses nationally and internationally to grow for a decade, and we have generated millions of pounds of revenue for our clients over that time.

We’re widely recognised as one of the UK’s most respected independent agencies, with a list of case studies as long as our arm to share with you.

When switching to Zest, you can be sure that:

Our Promise To You

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Business Growth

Your business will grow. Our average client lifetime is 42-months and counting. That’s some loyalty…

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Experienced Team

You will work with an experienced team, not a junior learning their trade on your marketing budget.

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30-Day Guarantee

0% risk for the first 30-days. Find us another agency who will guarantee their work with that confidence…

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Take The Next Step Towards Growing Your Pipeline 👉

You're In Good Company

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“I cannot recommend the team at Zest highly enough. Our visibility on Google and elsewhere brings us new business every single day. These are opportunities that would quite simply never have found us if it wasn’t for their exceptional ability to deliver results year-on-year.

James Woollard, Managing Director for Polythene UK

Frequently Asked Questions

We’ve answered some of the most commonly asked questions below, to help you to understand if we’re the right partner for you:

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Who do you work with?

We work with established B2B businesses who are looking to take the next step in their growth. Clients typically come to us once they’ve outgrown their current agency’s capabilities.

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Do you work with specific email automation platforms?

We prefer ActiveCampaign, Drip, and ConvertKit depending on your business requirements. We prefer these email automation options because of their usability, workflows, and ability to deliver at scale.

You will need to factor in the cost of whichever platform you choose. These will be typically priced based on the number of contacts you have and the features required.

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Will you send my newsletter for me? 

Sorry friend, that’s not our game. We build email automation workflows as part of a marketing funnel to drive leads. 

Our work is solely to progress your prospective customers through the buying cycle and into genuine opportunities for you to grow your pipeline.

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What are the benefits of email automation? 

There are many, but the main function is to automate the sending of timely emails, based on certain triggers. As a user engages with your business, they will receive relevant emails without the need for human intervention.

This creates a far more effective system since emails can be sent at exactly the right moment. You get multiple bites of the cherry to follow-up with your prospective customer, versus just one if they land on your website and leave.

It makes your business marketing funnel more scalable, because you can send to thousands of users with no human (staffed) effort. 

Thirdly, performance is more measurable, since you will send the same email over and again giving you consistent data, as opposed to your sales team sending different emails. You can then split-test and optimise this to improve conversions over time.

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What services compliment email automation?

Email automation plays a very important behind-the-scenes role. Whilst there are a range of complimentary services, we’d recommend combining this with PPC, Paid Social, and Landing Page Design for a fierce combination to build your list and marketing funnel sequence.

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What are the next steps from here?

Fill in our pricing request form below and we’ll schedule a video call to discuss your goals and requirements. At the end of the call, you’ll leave with a tonne of insights and we will suggest a recommended level of investment.

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Nurture More Leads, Automatically 👉