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PPC

How To Improve Google Ads Quality Score For PPC Campaign Performance

  February 19, 2021
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Written byAleksander Culum7 min read
Zest News

Zest For Life

  December 22, 2020
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Written byAlex Minchin5 min read
SEO

A Simple B2B Content Strategy Framework

  November 25, 2020
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Written byAlex Minchin7 min read
CRO & Analytics

Online Lead Generation: Solve Just ONE Problem

  October 2, 2020
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Written byAlex Minchin7 min read
Strategy & Planning

How To Use Our Digital Marketing ROI Calculator

  June 7, 2020
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Written byAlex Minchin11 min read
CRO & Analytics

Your Lack of Conversion Funnel Is Killing Your Growth

  May 12, 2020
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Written byAlex Minchin21 min read
PPC

33 PPC Tips & Tricks for 2020

  March 16, 2020
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Written byAlex Minchin14 min read
SEO

29 SEO Tips and Tricks for 2020

  March 9, 2020
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Written byAlex Minchin15 min read
Landing Pages

Landing Page vs Homepage: Battle Royale

  February 21, 2020
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Written byAlex Minchin11 min read
Strategy & Planning

Planning your revenue growth goals for 2020 [video]

  December 17, 2019
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Written byAlex Minchin2 min read
PPC

Facebook lead generation: what UK businesses need to know

  October 3, 2019
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Written byAlex Minchin12 min read
Local SEO Guide
PPC

How To Calculate PPC Budget [Formula Inside]

  June 12, 2019
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Written byAlex Minchin6 min read
PPC

The Benefits Of Online Advertising

  May 14, 2019
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Written byAlex Minchin14 min read
Strategy & Planning

Where to invest marketing budget in 2019

  April 1, 2019
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Written byAlex Minchin8 min read
CRO & Analytics

Delivering 102 additional sales with ONE A/B test

  March 21, 2019
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Written byAlex Minchin6 min read
Strategy & Planning

B2B marketing goals: how to break them down

  February 17, 2019
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Written byAlex Minchin6 min read
Strategy & Planning

How To Calculate ROI In Digital Marketing

  January 11, 2019
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Written byAlex Minchin9 min read
CRO & Analytics

Measuring The Google Analytics Metrics That Matter

  November 13, 2018
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Written byAlex Minchin7 min read
PPC

How To Calculate Keyword Value

  October 30, 2018
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Written byAlex Minchin9 min read
CRO & Analytics

Common CRO mistakes and how to avoid them

  October 16, 2018
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Written byAlex Minchin11 min read
Landing Pages

New shoes, new shirt, new direction

  August 15, 2018
Written byTim Pennells10 min read
SEO

Local SEO: The Marketing Manager’s Guide

  August 1, 2018
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Written byAlex Minchin10 min read
Local SEO Guide
SEO

Why SEO is important in 2018

  July 2, 2018
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Written byAlex Minchin7 min read
PPC

7 Ways to save money on Google Ads

  June 6, 2018
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Written byAlex Minchin7 min read
CRO & Analytics

UTM Codes: how to effectively measure marketing campaigns

  April 26, 2018
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Written byZest Admin7 min read
PPC

How to generate the highest ROI from PPC campaigns

  October 5, 2017
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Written byAlex Minchin9 min read
PPC

How to use Display Advertising to target your key customers

  September 12, 2017
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Written byAlex Minchin6 min read
Strategy & Planning

Hiring an agency vs recruiting in-house

  August 14, 2017
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Written byAlex Minchin7 min read
PPC

Why use Pay Per Click (PPC) advertising?

  August 11, 2017
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Written byAlex Minchin9 min read
Zest News

Zest Digital selected for Google Elevator

  June 1, 2017
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Written byAlex Minchin2 min read
Local SEO Guide
Strategy & Planning

SEMRush hacks: achieve your objectives with 8 tools

  November 29, 2016
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Written byAlex Minchin11 min read
Strategy & Planning

How we created an editorial calendar using Basecamp (step-by-step)

  November 2, 2016
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Written byAlex Minchin9 min read
Zest News

Alex Minchin named in Cotswold Life “Top 35 under 35” 2016

  October 12, 2016
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Written byZest Admin2 min read
Zest News

Joining The Ranks: Lloyd Sutton

  August 23, 2016
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Written byZest Admin1 min read
Local SEO Guide
SEO

How To Optimise For Featured Snippets In 2020

  May 12, 2016
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Written byZest Admin10 min read
PPC

Remarketing: Give Your Marketing Stronger Bones

  March 1, 2016
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Written byAlex Minchin5 min read
PPC

Why Businesses Cannot Ignore Google AdWords Any Longer

  February 23, 2016
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Written byAlex Minchin3 min read
Strategy & Planning

Digital Marketing Agency Or In-House? Here’s What You Should Consider

  February 10, 2016
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Written byZest Admin8 min read
Zest News

Joining The Ranks: Hugh Overend

  February 9, 2016
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Written byAlex Minchin2 min read
Zest Wirehive 100 award certificates
Zest News

Zest Digital Named Runners-Up At Wirehive 100 Awards 2015

  November 20, 2015
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Written byZest Admin2 min read
PPC

LinkedIn Advertising For Beginners

  November 18, 2015
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Written byZest Admin9 min read
Zest News

Joining The Ranks: Louis Lobban

  November 12, 2015
Written byLouis Lobban1 min read
Zest News

The Definitive How-To Guide To Lego Project Management

  November 2, 2015
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Written byZest Admin18 min read
Local SEO Guide
Strategy & Planning

What You Need To Know About Video On Social Media

  October 14, 2015
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Written byZest Admin8 min read
Zest News

What I’ve Learned About Building An Agency (Part 3): People & Culture

  October 1, 2015
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Written byAlex Minchin5 min read
Zest News

What I’ve Learned About Building An Agency (Part 2): Money & Cash Flow

  September 8, 2015
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Written byAlex Minchin5 min read
Zest News

What I’ve Learned About Building An Agency (Part 1): Focus

  August 27, 2015
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Written byAlex Minchin4 min read
Local SEO Guide
SEO

Why Reporting On Keyword Rankings Is A Problem (And How We Can Fix It)

  August 7, 2015
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Written byZest Admin5 min read
CRO & Analytics

Track Your Traffic: The Who, What, Where And Why Of UTM Codes

  June 10, 2015
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Written byZest Admin3 min read
Zest News

Zest Digital Ranked 5th In The Drum’s UK Independent Agency Census 2015

  May 13, 2015
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Written byZest Admin0 min read
Strategy & Planning

Aligning Digital Marketing With Your Business Goals

  February 25, 2015
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Written byZest Admin5 min read
Zest News

Joining The Ranks: Laura Devonald

  November 19, 2014
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Written byLaura Devonald1 min read
Strategy & Planning

Paid Social Within Your Content Marketing Strategy

  October 10, 2014
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Written byZest Admin5 min read
Strategy & Planning

Project Management & Digital Marketing Campaigns

  September 26, 2014
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Written byZest Admin3 min read
Strategy & Planning

Client Briefing Days: Their Impact On Marketing Activity

  September 26, 2014
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Written byZest Admin4 min read
Strategy & Planning

20 Retro Growth Hacking Examples To Inspire

  May 28, 2014
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Written byAlex Minchin6 min read
Zest News

Alex Minchin Short-Listed for Prestigious Young Business Person Award

  May 12, 2014
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Written byZest Admin1 min read
Local SEO Guide
Strategy & Planning

The Ultimate Resource for Content Marketers

  April 20, 2014
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Written byZest Admin4 min read
SEO

5 Citation Building Tips for your Local Business

  December 17, 2013
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Written byZest Admin5 min read
CRO & Analytics

Same Traffic, Less Enquiries. What Happened?

  September 6, 2013
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Written byZest Admin6 min read
Local SEO Guide
Landing Pages

Infographic: Mindblowing Mobile Internet Facts

  August 23, 2013
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Written byZest Admin0 min read
Zest News

Joining the Ranks: Phoebe Davies

  May 14, 2013
Written byPheobe Davies1 min read
Local SEO Guide
Strategy & Planning

How to Use Mailchimp to Send an Email Newsletter

  February 27, 2013
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Written byZest Admin6 min read
SEO

Using Adwords Data for SEO Keyword Research

  February 22, 2013
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Written byZest Admin2 min read
CRO & Analytics

Traffic is Vanity, Conversions are Sanity

  March 20, 2012
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Written byZest Admin3 min read
PPC

Google Search Network vs Google Display Network

  September 15, 2011
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Written byZest Admin3 min read
Landing Pages

The Importance of a Call-To-Action and 4 Tips To Increase Your Business

  August 25, 2011
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Written byAlex Minchin7 min read
PPC

Google AdWords for Small Businesses

  July 19, 2011
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Written byZest Admin3 min read
Strategy & Planning

Are you keeping watch of your competitors?

  October 19, 2010
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Written byAlex Minchin2 min read