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How We Created An Editorial Calendar Using Basecamp (Step-By-Step)
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2 November 2016
Tom Brown

How We Created An Editorial Calendar Using Basecamp (Step-By-Step)

Average read time: 15 minutes How to create an editorial calendar using Basecamp Busy? Me too. When used correctly, an editorial calendar can help you with just that. Save yourself hours of planning every week Slay unnecessary stress Recognise your content team’s...
Company Shortcuts Business Blast Seminar: Using Big Data For Big Growth
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14 March 2016
Zest Digital

Company Shortcuts Business Blast Seminar: Using Big Data For Big Growth

Earlier this week, Alex Minchin spoke at Company Shortcuts’ Business Blast Seminar: Using Big Data For Big Growth. Alex’s talk was titled: “How to use data to acquire, engage, and convert more customers”. With Event Chair, Paul Stephen, leading the way, the day was a...
Social Media Presentation At Bucks New Uni: How To Get A Job In Social Media
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11 February 2016
Sarah Knight

Social Media Presentation At Bucks New Uni: How To Get A Job In Social Media

On February 4th, I was lucky enough to be invited back to Bucks New Uni (or Bucks Ad School as it is known to the Creative Advertising students) and present some of my top tips on how to get a job in social media. Having graduated from Bucks New Uni in 2013, it was...
Social Content 2016: Where To Publish Your Content For Maximum Reach
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5 January 2016
Tom Brown

Social Content 2016: Where To Publish Your Content For Maximum Reach

Collaboration is the core of digital marketing. The success of a campaign is not defined by any one business area but the coordination of these teams in order to produce work that has been optimised for the most impact. I’ve explored the importance of teamwork before...
What I’ve Learned About Social Media From Working In An Agency
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16 December 2015
Sarah Knight

What I’ve Learned About Social Media From Working In An Agency

As 2016 approaches, it’s getting to that time when everyone starts to reflect on the year past. You look back on your relationships with friends and family, career decisions, holidays, budgets and spendings, and somehow everything gets categorised, allowing goals to...
Digital Storytelling: What Is Your Marketing Saying About You?
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12 November 2015
Tom Brown

Digital Storytelling: What Is Your Marketing Saying About You?

One subject. Six cameras. Six different perspectives. This is the premise to “The Decoy”, a three-minute film by The Lab, in conjunction with Canon Australia. On the surface, the video appears to show how one photographer’s preconceptions about a person can influence...
The Definitive How-To Guide To Lego Project Management
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2 November 2015
James Lawler

The Definitive How-To Guide To Lego Project Management

What do you get when you combine project management with MDF, Velcro and Sheer Spandex? There’s an app for everything these days. So when we needed a solution to project planning and resourcing multiple teams, I immediately turned to the Internet. There are loads of...
What You Need To Know About Video On Social Media
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14 October 2015
Sarah Knight

What You Need To Know About Video On Social Media

When most people associate video with social media they think of YouTube. With over a billion users and hundreds of millions of hours of watched footage every day, this is unsurprising. YouTube has been the online video giant for over a decade now. But what if I was...
GUSTO Event – Ghastly Google: Mistakes That Will Make Your Business Crawl.
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1 October 2015
Zest Digital

GUSTO Event – Ghastly Google: Mistakes That Will Make Your Business Crawl.

The team at Zest Digital are excited to launch the first of many GUSTO events. The title of this Halloween themed event is: Ghastly Google: Mistakes That Will Make Your Business Crawl.  The event will be held on Thursday, 29th October for 6:30pm at House Bar, Oxford....
What I’ve Learned About Building An Agency (Part 3): People & Culture
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1 October 2015
Alex Minchin

What I’ve Learned About Building An Agency (Part 3): People & Culture

At the heart of any successful agency is its culture. An agency is only as strong as its people. These mantras have helped me to understand the basis for growth, a happy workplace, and great work. They shape many of my decisions, and the decisions we take as an...
Encouraging Creativity: When Are We Most Creative?
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15 September 2015
Tom Brown

Encouraging Creativity: When Are We Most Creative?

As I write this it’s just gone five a.m. The house is silent, but my bedroom window is ajar, accommodating outside sounds: the wind in the trees, a lorry making its morning rounds, a background chorus of wakening birds, like twilight white noise. I have been to sleep,...
Understand Your Brand: Why Do We Brand? (PART 1)
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7 September 2015
James Sutton

Understand Your Brand: Why Do We Brand? (PART 1)

With marketing you want to ensure that all marketing activity and “collateral” have a very similar look and feel. Imagery, text and colour each resonate with consumers; when used consistently, this works to build a relationship between consumer and company. Your...
What I’ve Learned About Building An Agency (Part 1): Focus
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27 August 2015
Alex Minchin

What I’ve Learned About Building An Agency (Part 1): Focus

When I took the decision to start my own agency just over 5 years ago, I knew what I wanted to achieve. I have been involved with the Internet since I was 12 years old, and have made money from it since I was 13, 10 years before I made a decision to start a ‘real’...
Why Reporting On Keyword Rankings Is A Problem (And How We Can Fix It)
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7 August 2015
Peter Meinertzhagen

Why Reporting On Keyword Rankings Is A Problem (And How We Can Fix It)

The SEO industry has always been obsessed with keyword ranking. To be honest, we only have ourselves to blame. Some practitioners have long promised (and many still do) first place positions for the keywords of your choice, giving the impression that being anywhere...
Building Content: The Power Of Visual Media
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22 July 2015
Laura Davies

Building Content: The Power Of Visual Media

Content marketing is broad term. When I tell people I’m a Content Marketer, their first assumptions are usually that I’m some kind of wordsmith extraordinaire. Content certainly has a great deal to do with writing, although that’s not my speciality. (It’s fair to say...
Case Study: The How And Why Of Successful Instagram Accounts
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13 July 2015
Sarah Knight

Case Study: The How And Why Of Successful Instagram Accounts

Instagram is the social channel that inspires. On any given day I check and update my account, browsing through beautiful images that constantly make me hungry, make me want go to the gym and more than anything else, make my passion for travelling stronger than it...
Encouraging Creativity: Collaboration In The Workplace
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24 June 2015
Tom Brown

Encouraging Creativity: Collaboration In The Workplace

We are social creatures. Collaboration is hardwired into us, from infant playgroups to the board meetings that mean so much to us as working adults. Ancient man depended on one another to hunt prey animals and so provide for their families. Nowadays we provide for our...
Track Your Traffic: The Who, What, Where And Why Of UTM Codes
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10 June 2015
Sarah Knight

Track Your Traffic: The Who, What, Where And Why Of UTM Codes

The who, what, where and why of UTM codes… Every second, on average, users tweet around 6,000 times. This corresponds to over 350,000 tweets per minute, 500 million tweets per day and around 200 billion tweets per year. And this is just Twitter! Factor in the...