Our method

Our beautifully simple and unique test-based method for growing your revenue

, Method

OSKAR

OSKAR was designed to be robust, transparent, accountable, and beautifully simple.

We believe that successful marketing is the cumulative progress achieved from running a series of tests to find the winning combination.

A goal (such as revenue growth) must be converted into a defined objective (traffic or conversion growth), which is supported by a simple strategy that keeps all tasks focused.

Larger objectives are broken down into micro-goals; manageable key actions and results (KAR) measured against clear KPIs that take you closer towards success.

Objective(s), Strategy, Key Actions & Results. Otherwise known as OSKAR.

, Method

1. Objective(s)

We take your overall goal, translating them into Objective(s) that we are held accountable to. These are ice-cold, crystal-clear, fluff-free, revenue-generating objectives.

To help set your objectives we recommend using our interactive Growth Calculator to forecast your potential revenue growth from improvements to your traffic and conversions.

We believe that these are the two metrics that matter in digital and our whole team is geared to deliver on them.

Drag and drop your objective in here
Drag and drop your objective into place

Target a Conversion Rate (CVR) increase of X%, from Y% to Z%, by DD/MM/YYYY

Increase average monthly organic sessions by 100% from 10,000 to 20,000 in 12-months from 01/01 - 31/12

Increase traffic (sessions) by 25% and enquiry conversion rate by 50% from 01/01 - 30/06

, Method
  • Grow ecommerce conversion rate by 25% for Product Category A from 01/01 - 01/03
  • Increase average monthly organic sessions by 100% from 10,000 to 20,000 in 12-months from 01/01 - 31/12
  • Increase traffic (sessions) by 25% and enquiry conversion rate by 50% from 01/01 - 30/06

2. Strategy

The best strategies are simple. They can be understood easily and recalled without having to sift through pages of fluff.

We treat strategy as the guiding principles that ensure the work we’re doing is focused on the objective(s) and not random achievement.

Drag and drop your strategy in here
Drag and drop your strategy into place

Focus on mobile users first

Target customers in London

Focus on Product Category A

, Method
  • Focus on mobile users first
  • Target customers in London
  • Focus on Product Category A

3. Key Actions & Results

Objective(s) are broken down into key actions and results that our teams work towards to move you closer to your goals.

Every action that we take therefore has purpose, contributing towards a smaller goal. When these small wins are aligned to a strategy, they compound to turn your objective(s) into reality.

Oh, and we also guarantee our work, carrying 100% of the risk for 30-days to give you absolute peace of mind 😌

Drag and drop your KARs in here
Drag and drop your objective into place

Rank in positions 1-3 nationally (currently 8th) for ‘Your Keyword’ by 01/08

Reduce cost per acquisition (CPA) average for Product Set A by 25% from £25 to £18.75 by 30/09

Increase search visibility from 5% to 10% between 01/03-30/09

Increase click-through rate (CTR) from Product Category to Product Page by 35% by 31/10

Reduce average product page speed by 58.3% from 6 seconds to 2.5 seconds by 31/05

, Method
  • Rank in positions 1-3 nationally (currently 8th) for ‘Your Keyword’ by 01/08
  • Reduce cost per acquisition (CPA) average for Product Set A by 25% from £25 to £18.75 by 30/09
  • Increase search visibility from 5% to 10% between 01/03-30/09
  • Increase click-through rate (CTR) from Product Category to Product Page by 35% by 31/10
  • Reduce average product page speed by 58.3% from 6 seconds to 2.5 seconds by 31/05

How your growth campaign is run

We see our campaigns as a series of rapid tests based on our expert knowledge and data. Our OSKAR methodology delivers consistent and predictable results.

, Method

Use our FREE ROI Calculator to work out your traffic and conversion goals