A Goodman & Son

Web design and development

Technology Used

XD icon

Web Design and Development

A Goodman & Son

A Goodman & Son is a long-established, well-respected, family-run scrap metal business. From their premises in Milton Keynes, they specialise in purchasing and processing of all ferrous scrap metal.

We expanded the client’s online presence through the provision of a new website, focusing on intuitive site architecture and customer-led page designs to produce a website that meets the needs of its target users. Each page emphasises key information like opening times and accepted materials, supported by bespoke iconography to create a stylish and engaging UX.

Brief

Our brief was to create a new, easy-to-navigate site that clearly communicated the key information required by a visitor to place an enquiry or engage with the client in other ways, for example on-site, in person.

 

Strategy

To improve navigation, the design team focused on simplifying the site structure using information architecture techniques. Page wireframes followed, making features of the site’s opening hours, map location, and calls to action. Service pages were designed to communicate key service information directly, so the reader can quickly identify which materials can be scrapped.

No expense was spared on bespoke iconography depicting the services and options available, giving a unique look and feel to A Goodman and Son’s site.

Results

The result is a clean website providing intuitive navigation and clear direction for the visitor looking to scrap metal.

Custom icons and sharp imagery elevate the pages above and beyond those of their competition, while the emphasis of key information like opening times and contact details across the site allows the user to engage with the client however they prefer.

UX Design

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Design a website that puts your customers first.

Speak to one of our team about your goals and find out how we can help you achieve them. Call 01865 684999 or get a proposal today.