Fit Fuel

Web Design and Digital Marketing Campaign

Web Design and Digital marketing Campaign

Fit Fuel

Fit Fuel wanted to establish themselves as the leading supplier of healthy instant meals for athletes, body builders, and fitness enthusiasts. In just twelve months, Zest redeveloped the Fit Fuel website into a tool that generated on average 28x more sales per month and led to a 5.28x return on marketing spend.

Our work included full email automation to engage new, existing, and lapsed customers with useful content. The email list grew by 613% and eventually contributed to 25% of monthly revenue figures.


Increase in online sales 10 months from launch of the new website


The return on investment


Growth in email subscribers in 7 months


Of all sales attributed to email in one month


The goals were to increase the number of online orders through the online store whilst growing and establishing an engaged customer base.


Social media and email marketing presented the strongest channels for meeting our goals. Research into the client’s target audiences led us to identify professional bodybuilders and time-poor fitness enthusiasts as the key markets.

By providing these audiences with meal advice and fitness tips, we could build brand advocacy and use the audience data to build lookalike audiences, further expanding the brand’s reach.


Whilst the initial strategy was effective, a lack of usability on mobile devices and a long checkout process meant the website was not converting visitors into sales. Website visitors wanted to buy quickly and on the move, but the drop off suggested people were returning later to buy on desktop.

A new, responsive website was developed with a one-page checkout for quick, easy purchasing. In the twelve months post launch, coupled with the ongoing marketing efforts, the mobile bounce rate dropped to 35.55% and the number of online sales increased by 28 times.


“The service that Zest offers is fantastic, the team are very enthusiastic and I’ve never been busier.”

Jaims Burns / Fit Fuel

Work with us

Your website could be driving 28 times more sales — every month

Speak to one our team about your goals and how we will help you achieve them.
Call 01865 684999 or get a proposal today.