Hazchem Safety

Web design and development

Technology Used

XD icon

Web Design and Development

Hazchem Safety

Hazchem Safety are a leading supplier of safety solutions for industry. Hazchem approached Zest to outline their ambitious growth plans, and required a new website with ongoing digital marketing to attract new business opportunities.

“We’re excited to be working with Zest, who showed a clear understanding of our business and our goals. They demonstrated a deep knowledge of search engine marketing and web design, and provided consultative advice and ideas freely to get us to this point. We’re looking forward to a fruitful partnership.”

– Brent Douglass, Managing Director

Brief

Hazchem’s former website was dated and lacked both the visual appeal, and user-experience expected by their impressive client base.

Our brief was to create a new website that appeals to Hazchem’s key buyer personas and is reflective of their attention to their customer.

Strategy

Our workshops with the client enabled us to come at the project from three perspectives; the client’s, their customer, and ours. Whilst our design and development team focus on the build, our digital marketing team got to work on Hazchem’s keyword and digital strategy.

Hazchem and Zest worked together to ensure that design and user-experience aligned with content and value propositions. Our clear and transparent project management process enabled this to happen smoothly with open two-way communication.

Results

The final solution is a professional website that appeals to the top tier clients that Hazchem work with, yet mirrors the personality of the brand. The use of space, imagery, and customised typefaces add character across desktop, tablet, and mobile.

Clear call to actions ensure that there is a purpose and measurable intent to the user’s visit. Our digital team has ensured that Hazchem will benefit from increased visibility in addition to the improvement in conversions.

UX Design

Testimonial

The project has been handled with a can-do attitude from start to finish. The team made special efforts to discover what made our customers tick, and how to answer their pain points. We were given tools to manage the work as a team and this meant we had greater clarity with where we were at any time.

At no point did I feel rushed, even though our expectation of completion and go-live was only 12 weeks, and the team took great care in understanding our goals, and giving their expert opinion on technical issues.

If you want a professional looking, managed site with a user-friendly experience, Zest is the company for you. I can’t thank the team enough for answering my questions quickly, talking in a language we understood and overall giving our customers the best online experience. Thank you!

Lucy Murphy, Marketing Manager

Work with us

Is your website an accurate reflection of your brand?

Speak to one of our team about your goals, and find out how we can help you achieve them. Call 01865 684999 or get a proposal today.