Latham's Steel Doors | Zest Digital Agency | Oxfordshire

Latham's Steel Security Doorsets

Digital Marketing

Digital Marketing & Paid Media

Latham’s Steel Security Doorsets

Latham’s Steel Security Doorsets supplies a large range of stock and custom-made galvanised steel doorsets for trade customers and the general public throughout the UK.

In the five years we have worked with them, we have reduced their cost per conversion by 70% and grown their online orders by over 1,400% through ongoing optimisation and the introduction of new channels and tactics, leading to a 480% return on advertising spend.

%

Increase in conversions

%

Reduction in cost per conversion

%

Return on advertising spend

Brief

We were tasked with restructuring the current Adwords campaign and exploring the potential of additional paid channels whilst improving % return on advertising spend (ROAS).

Strategy

Due to the competitive nature of the market, we have always strived for as much Google “real estate” as possible. Latham’s led the way in the paid results, map pack, and organic listings. The only unexplored channel was Google Shopping. With a cost-effective product and an eCommerce store already in place, the client was the perfect candidate.

The competitive market also meant that customers wouldn’t always order on their first visit. To re-engage lapsed users, we decided to create a remarketing campaign.

Results

Optimising the Adwords campaign and the landing pages it linked to ensured the highest quality scores and conversions possible, increasing the visibility of — and traffic to — key shopping pages.

Remarketing kept the products front of mind and easily accessible to traffic with high buying intent. As a direct result of these tactics, the client experienced a significant 270% increase in conversions and a 480% return on advertising spend.

Testimonials

“We have been using Zest Digital for the past five years and they have successfully helped to grow my businesses through their vast knowledge and expertise.”

ALEX LATHAM / LATHAM’S STEEL SECURITY DOORSets

Work with us

How does a 480% return on your advertising spend sound?

Speak to one of our team about your goals and how we can help to achieve them.
Call 01865 684999 or get a proposal today.