MGi

Web design and digital marketing

Technology Used

XD icon

Web Design and Digital Marketing

MGi

MGi is a leading air conditioning, refrigeration, cooling and heating specialist providing installation, repair, maintenance, and facilities management services across Oxfordshire and the surrounding counties.

Within one month of going live with a new site and launching a revised PPC campaign, we increased click-through rate by more than 100%, reduced cost per conversion by almost 80%, and drove a significant 400% increase in on-site conversions.

Brief

The brief touched on three key levels of the sales funnel: drive more relevant traffic to the website, make it easier for users to find what they are looking for, and increase the number of conversions.

Strategy

We began with a structured PPC management campaign, enabling us to learn more about what attracted visitors to the website. Heat mapping and screen recording technology revealed more about how these visitors were then navigating the website.

We used the learnings from this to help us understand what information visitors desired before enquiring, which allowed us to identify a more suitable user journey. This formed the basis of a map for a new website, optimised for the navigation we knew typical customers made.

Results

The outcome was a website structured around the customers’ needs. In just 30 days, average conversion rates increased by more than 50%. Average session duration increased by more than 100% over the same time period as visitors spent longer engaging with new interactive features like our custom air-conditioning price calculator. On-site conversions increased by 400%, highlighting the site’s improved ability to convert online visitors into new business.

UX Design
Testimonial

I wouldn’t hesitate in recommending Zest. We now have a website that has surpassed all of our expectations and have had such positive feedback from our clients.

Since launching and managing our PPC campaign, we have seen our conversion rate increase by over 400%. This has led to us securing some significant business. A great team, with incredible knowledge, understanding and faultless communication!

Roger Grant, Operations Director, McAlpine Grant Ilco

Work with us

Could your website be converting better?

Speak to one of our team about your goals and find out how we can help you achieve them. Call 01865 684999 or get a proposal today.