The National Trust

Digital Marketing

Paid advertising

National Trust

We were asked by Waddesdon Manor, part of the National Trust group of heritage venues, to assist them in achieving 80,000 ticket sales over their winter festival.

During the three-month campaign, we collectively achieved 116,000 ticket sales, pausing the campaign twice to allow the client to handle the additional crowds. At the same time, we grew their social following by 133% allowing them to market future events at a fraction of the cost.

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Ticket sales vs target

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Growth in social following

Days to achieve outstanding results

Brief

We were asked to plan and execute a strategy to achieve a minimum of 80,000 ticket sales for the winter festival held at Waddesdon Manor.

Strategy

We used geo-targeting to focus our efforts within a 20km radius of the venue, recognising that our most powerful ‘pull’ was location and proximity. We created ready-made itineraries that made it easy for our client’s customers to book. We set a high frequency at key times throughout the day to keep our client visible at all times, building up awareness and increasing bookings.

Results

We surpassed our ticket sale target by 45%, generating significant revenue for our client. Our efforts more than doubled their social following of highly-relevant potential customers, which we subsequently used to promote their summer ‘Feast’ event at a fraction of the cost.

Testimonials

“Zest helped us to achieve an increase in ticket sales as part of a collaborative effort to promote our Christmas event. The team took our brand visibility to new level, focusing on a targeted local audience that continues to support the venue.”

KIM HALLETT / HEAD OF BUSINESS DEVELOPMENT, TOURISM & FILMING

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Speak to one our team about your goals, and how we might be able to help you achieve them. Call 01865 684999 or get a proposal today.