Web Design and Development
We were commissioned by Nutmeg Investments to tell a story about one of their products or services with the aim of engaging a new generation of young investors.
Many ideas were discussed, from a microsite about pension planning to a landing page about investing as opposed to saving. Luckily none of these ideas made the cut. Instead, with the football season looming and the Rugby World Cup around the corner, we worked to tell stories about how investing was like picking a season-winning fantasy football squad.
“Does a great fantasy football manager make a great investor?” was born.
The brief was simple. Tell a story about a new or existing product that bridged the gap between those who understand it and those who fear or shy away from it; a story that made the product more relatable and less intimidating for a new generation of young savers.
Inspired by Nutmeg’s audience personas and the impending fantasy football season, we decided to produce a microsite about how picking a successful fantasy football team was like choosing a well-rounded investment portfolio.
Illustrations would lift the design and make it more relatable, with creative copy making the connection to investing: buy safe and build steady, or take a risk on an unknown and win or lose big.
The resulting microsite was incredibly interactive — a significant achievement for any financial advice site. The experiment drove engagement from a new generation of young savers and was so successful that we repeated it for the Rugby World Cup.
A creative approach enabled us to tackle a subject most young savers avoid by aligning it with one they can’t get enough of.
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