Web Design and Development
Pauleys Fresh Produce
Fresh Direct approached us to help them create a unified set of brand guidelines that could be used to develop a new website for Pauleys Fresh Produce, which they had recently acquired.
We designed an interactive site providing live produce information and automated alerts to reduce manual involvement and save time for both Fresh Direct and its customers. We accompanied this with a set of new brand guidelines and font and icon sets to support the Pauleys brand, increase site engagement, and assist external marketing efforts.
The client wanted us to produce a set of refreshed brand assets that helped customers identify which crops were in and out of season. These would then be incorporated into a new web experience, the aim of which was to inform Pauleys customers of the seasonal status of regularly ordered fruits and vegetables.
We planned to bring Pauleys’ existing brand heritage in line with Fresh Direct’s and use the resulting guidelines to create everything from typefaces, photos and guidelines to 25 vibrant new fruit and vegetable illustrations.
We would then research typical user questions and combine these with Pauleys’ data to create four core interactive areas for the new website — all branded using the new guidelines and designed to streamline their existing processes.
A new Produce section, containing information on over 200 fruits and vegetables, provided essential information for Pauleys’ customers. Creative visual assets made these pages more engaging while providing Pauleys with a large library of resources. We also saved their team hours every week by automating the crop report update — triggering automatic emails straight to their customers’ inboxes.
The addition of an easy-to-use careers portal meant Pauleys could advertise vacancies much more quickly and efficiently, helping them to find and secure the talent they needed to grow their business.
The Pauleys website was a great opportunity to showcase something a little different using WordPress. The crop report, which used to be distributed in a spreadsheet by email, is now instantly updated and completely searchable.
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