Web Design and Development
St Clare’s Oxford
St Clare’s is an Oxford-based College specialising in teaching the International Baccalaureate Diploma, University-level academic courses, and English as a Foreign Language to students from ages 15 to adults.
St Clare’s approached Zest to assist with the modernisation of their web presence.
“We wanted to use a company that created great designs but also thoroughly researched our market beforehand. We often think we know best but Zest identified what we need to do now and in the future to increase our exposure, increase sales, and most importantly to be found in a really competitive market.” – Alison Bloomfield, Web Manager
The old website lacked functionality, relied on duplicate content, and did not convey the visual appeal of a modern Oxford college. Zest was challenged to help streamline the St Clare’s website and make it easier for users to quickly access all of the information they needed.
Our planning focused on St Clare’s target users, identifying early on that the decision to attend the College is a two-stage process. Typically, the prospective student would express their interest, leading their parent to then make the initial enquiry.
Because parents and students usually have different priorities when viewing the site, a decision was made to consolidate the old website into two core areas, catering to these respective priorities: Courses and Life at St Clare’s.
“The market research that informed the design was invaluable; we found it eye-opening to see where we have been missing the mark up until now.” – Alison Bloomfield, Web Manager
The resulting website offers an improved experience for all users, enabling both students and parents to easily attain content relevant to them about the college and its courses in a few clicks.
Please take a look at the outcome below.
Phase Two of the project is now underway, starting with digital marketing and a project to translate the core pages into French, Spanish, Portuguese, Chinese, Korean, Japanese, and Russian.
As a small company with an emphasis on looking after the customer, Zest was always available when we wanted to talk with the lead designer or project manager. The team was calm and kept tight control every step of the way; a welcome relief for such a large and demanding project!
Work with us
Is your site designed for your most valuable customers?
Speak to one of our team about your goals, and find out how we can help you achieve them. Call 01865 684999 or get a proposal today.