Surpassing ticket sale target by 45% for the National Trust
We were asked by Waddesdon Manor, part of the National Trust group of heritage venues, to assist them in achieving 80,000 ticket sales over their winter festival. During the three-month campaign, we collectively achieved 116,000 ticket sales and grew their social following by 133%; allowing them to market future events at a fraction of the cost.
Objectives
We were asked to plan and execute a strategy to achieve a minimum of 80,000 ticket sales for the winter festival held at Waddesdon Manor.
Strategy
We used geo-targeting to focus our efforts within a 20km radius of the venue, recognising that our most powerful ‘pull’ was location and proximity. We created ready-made day plan itineraries that made it a low-stress option for families. We set a high frequency at key times throughout the day to keep our client visible at all times, building up awareness and increasing bookings.
Results
We surpassed our ticket sale target by 45%, generating significant revenue for our client. Our efforts more than doubled their social following of highly-relevant potential customers, which we subsequently used to promote their summer ‘Feast’ event at a fraction of the cost.
ticket sales vs target
growth in social following
days to achieve outstanding results
Kim Hallett, Head of Business Development, Tourism & Filming
ticket sales vs target
growth in social following
days to achieve outstanding results
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