Surpassing ticket sale target by 45% for the National Trust

We were asked by Waddesdon Manor, part of the National Trust group of heritage venues, to assist them in achieving 80,000 ticket sales over their winter festival. During the three-month campaign, we collectively achieved 116,000 ticket sales and grew their social following by 133%; allowing them to market future events at a fraction of the cost.

Objectives

We were asked to plan and execute a strategy to achieve a minimum of 80,000 ticket sales for the winter festival held at Waddesdon Manor.

Strategy

We used geo-targeting to focus our efforts within a 20km radius of the venue, recognising that our most powerful ‘pull’ was location and proximity. We created ready-made day plan itineraries that made it a low-stress option for families. We set a high frequency at key times throughout the day to keep our client visible at all times, building up awareness and increasing bookings.

Results

We surpassed our ticket sale target by 45%, generating significant revenue for our client. Our efforts more than doubled their social following of highly-relevant potential customers, which we subsequently used to promote their summer ‘Feast’ event at a fraction of the cost.

145%

ticket sales vs target

133%

growth in social following

90

days to achieve outstanding results

“Zest helped us to achieve an increase in ticket sales as part of a collaborative effort to promote our Christmas event. The team took our brand visibility to new level, focusing on a targeted local audience that continues to support the venue.”

Kim Hallett, Head of Business Development, Tourism & Filming

145%

ticket sales vs target

133%

growth in social following

90

days to achieve outstanding results

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