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Insights
Practical thinking on SEO, PPC and marketing campaigns — 66 articles published since 2011.
2024
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Mobile-Friendly vs. Mobile-Optimised: How They Affect Your Core Web Vitals
In todays day and age, every business requires a mobile friendly website. With Core Web Vitals becoming a ranking factor in 2024, find out why having a "mobile friendly" website…
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Don't Be in the Dark: Why Offline Conversions Matter for Stellar Google Ads Performance
Unlock the full potential of your Google Ads! Learn how tracking offline conversions gives you a clearer picture of your campaign performance and boosts your…
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Core Web Vitals: Now a Confirmed part of Google’s ranking system
Core Web Vitals are officially part of Google’s Ranking system! Learn how to optimise your website for speed, responsiveness, and visual stability to boost your search ranking and…
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10 Ways to Succeed with Link Building in 2024
In the ever-evolving landscape of SEO, link building continues to be a cornerstone of a robust digital marketing strategy. As we navigate through 2024, it's imperative to adapt…
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Leveraging Shop Visit Conversions with Google Ads: A Guide to Boosting In-Store Traffic
In today's digital-first world, the value of an integrated online and offline marketing strategy has never been more crucial, especially for businesses with physical storefronts.…
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The Future of PPC: Key Factors to Watch in 2024
As we step into 2024, the digital marketing landscape continues to evolve at a breakneck pace, especially within the realm of Pay-Per-Click (PPC) advertising. Staying ahead of the…
2022
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Key Digital Marketing Trends in 2022
We’ve chosen our top digital marketing trends for 2022 to help you to take that first step in setting up your business for…
2021
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Growth Mapping using Target Scenarios
In this post we will show you how to create growth targets for your business using our target scenarios…
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Growth Mapping using Lead Magnets
In this post we will show you how to create lead magnets for your business. Included in the post you can find; What is a lead magnet? Video walkthrough and examples …
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Growth Mapping using Content Ideas
In this post, we’re giving you a quick look at our Content Ideas exercise — a clever way to generate content ideas around the kinds of questions your customers might be…
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Growth Mapping using the SWST Test
This post will give you a sneak peek into our eye-opening SWST (So What, So That) Test — an exercise we use to define the benefits your business…
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Growth Mapping using Competitor Profiling
Find out how you can use the knowledge and insights about your competitors to better understand your own business, and create a more effective marketing strategy. This post shows…
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Growth Mapping using Customer Profiling
This is a step by step walk-through of Growth Mapping using Customer Profiling and gives you everything you need to define your customer…
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Growth Mapping using Sales Interactions
In this post, we give you a sneak peek into one of the most important exercises: Growth Mapping using Sales Interactions. Discover how to identify the growth levers in your…
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Technical SEO: How the Devil in the Detail Influences Commercial Outcomes
In this post, we’re going to explain a bit about what goes into a technical SEO audit. And we’re going to show how technical SEO fixes compound to help power commercial…
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How To Improve Google Ads Quality Score For PPC Campaign Performance
In this post, we’ll explain what a PPC Quality Score is, why it matters, and how paying attention to it can help you achieve game-changing…
2020
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Zest For Life
Zest is more than for-profit agency. We're leading the way with our 'Zest For Life' initiative, driven by three Ps. Can you guess…
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A Simple B2B Content Strategy Framework
Struggling for content ideas? Our simple journey-based B2B content strategy framework will give you all the ideas you'll ever…
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Online Lead Generation: Solve Just ONE Problem
Online lead generation can be increased 10x by just solving ONE piece of the puzzle for your would-be-customers. Read our how-to…
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How To Use Our Digital Marketing ROI Calculator
A step-by-step guide [with pictures] on how to use our interactive digital marketing ROI calculator to set clear goals and objectives for maximum…
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Your Lack of Conversion Funnel Is Killing Your Growth
Your business needs a conversion funnel. If you're still relying on a website alone, then you're missing opportunities that could help you to…
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33 PPC Tips & Tricks for 2021
Scan through our 33 PPC tips and tricks for 2021 to optimise your campaigns for more leads and revenue growth at less…
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29 SEO Tips and Tricks for 2021
29 SEO tips and tricks to help you through 2021. Read our bitesized list SEO tips to enhance your campaigns in 2020 and…
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Landing Page vs Homepage: Battle Royale
In the battle of Landing Page vs Homepage, one is an unpredictable beast whilst the other delivers pin-point accurate punches. Find out which in this…
2019
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Planning Your Revenue Growth Goals for 2021 [Video]
Watch our video to help plan your 2021 revenue growth goals and walk away with SMART objectives to transform your digital marketing in 2021 and…
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Facebook Lead Generation: What UK Businesses Need to Know
Facebook lead generation steps for UK businesses. Learn about ad types, audience targeting, budgeting, and more to start generating leads from…
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How To Calculate PPC Budget [Formula Inside]
Learn our quick and dirty go-to formula on how to calculate PPC budget to achieve your revenue growth goals through paid…
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The Benefits Of Online Advertising
There are many advantages to online advertising, the principal benefit is the opportunity to increase your business' revenue, but what are some…
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Where to Invest Marketing Budget in 2019
Find out where you should be investing your marketing budget with this walkthrough guide from Zest…
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Delivering 102 Additional Sales with ONE A/B Test
What could 102 additional sales do for your business? Here's how we increased conversion rate for one ecommerce business with ONE simple AB split…
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B2B Marketing Goals: How to Break Them Down
In this post, we'll show you how to break down your B2B marketing goals using our simple method, to increase your return on investment and…
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How To Calculate ROI In Digital Marketing
Learn how to calculate ROI in digital marketing and how a business with a digital marketing budget of £100,000 should focus efforts to achieve…
Earlier articles (34)
These pieces were published before 2019 and are kept online so older links keep working. They’re excluded from search indexing because parts of them no longer reflect current best practice.
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Measuring The Google Analytics Metrics That Matter
How to measure some Google Analytics metrics and other key numbers that will grab your management's attention to get the buy-in you…
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How To Calculate Keyword Value
Five simple steps to calculating keyword value. Keyword value is one of the building blocks for many campaigns, give your business the best start with our simple…
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Common CRO Mistakes and How to Avoid Them
Improve your CRO by avoiding these simple mistakes, growing your enquries by a whopping 288% is not out of reach if you don't do these 5…
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New Shoes, New Shirt, New Direction
How American country singer, Kenny Chesney, influenced the design of our new website. How we upped our game with a brand refresh and a new…
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Local SEO: The Marketing Manager's Guide
Local SEO is a great way to generate additional revenue from customers looking for local suppliers. This is our Marketing Manager's guide to owning…
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Why SEO is Important in 2018
Search engines are still the #1 place used for online research, and 89% of customers begin the buying process with a search. Are you taking…
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7 Ways to Save Money on Google Ads
Imagine if you were wasting money and attracting unnecessary clicks from irrelevant people? Find out these 7 must know tips to spend less on…
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UTM Codes: How to Effectively Measure Marketing Campaigns
UTM Codes are simple parameters added to a URL that can help you track the success of digital marketing campaigns containing links. Learn what they are and how to use them and get…
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How to Generate the Highest ROI from PPC Campaigns
Throwing money at Adwords & not getting results? Read our 6 awesome tips for improving performance and start generating real ROI from your PPC…
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How to Use Display Advertising to Target Your Key Customers
The key to effective marketing on Google's PPC display network is relevancy. Find out how to use display advertising to target your key…
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Hiring an Agency vs Recruiting In-house
Is it cheaper to hire an agency vs an in-house employee? We cover some of the considerations you should make before making a…
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Why Use Pay Per Click (PPC) Advertising?
Pay Per Click (PPC) advertising is a fast route to building leads and sales to grow your business. Find out why your business should be exploring PPC…
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Zest Digital Selected for Google Elevator
Zest Digital is one of 30 agencies exclusively selected for Google Elevator 2017, a course designed to help the best performing PPC agencies in the…
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SEMRush Hacks: Achieve Your Objectives With 8 Tools
This article gives our account on what we think about SEMrush & how the features have aided us in achieving our clients’…
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How we Created an Editorial Calendar using Basecamp (step-by-step)
When used correctly, an editorial calendar can transform your content marketing management. Find out how we quickly and easily created ours using…
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Alex Minchin Named in Cotswold Life “Top 35 Under 35” 2016
Managing Director Alex Minchin has been listed in the Top 35 Entrepreneurs Under 35 award by Cotswold Life…
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How to Optimise for Featured Snippets in 2020
How to optimise for featured snippets in 2020, a deep dive into the benefits and updates of the elusive position '0' featured…
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Remarketing: Give Your Marketing Stronger Bones
Can remarketing be compared to milk? When it comes to its ability to strengthen the core of all your marketing efforts, yes it…
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Why Businesses Cannot Ignore Google AdWords Any Longer
Google have removed the right-hand sidebar from their paid search results. What does this mean for SMEs and how can you avoid lost…
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Digital Marketing Agency Or In-House? Here’s What You Should Consider
Zest Digital takes a look at the benefits of working with a digital agency and the disadvantages of in-house…
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Why Reporting On Keyword Rankings Is A Problem (And How We Can Fix It)
The SEO industry's always been obsessed with keyword rankings. Some practitioners have long promised first place positions for the keywords you choose, giving the impression that…
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Track Your Traffic: The Who, What, Where And Why Of UTM Codes
How do you find out who’s noticing your brand? How do you monitor their tweets and shares on Facebook? How can you use UTM codes to track your…
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Aligning Digital Marketing With Your Business Goals
Aligning digital marketing with your business can help create a wider goal. It’s imperative to stay connected to other areas of the business and understand the bigger…
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Client Briefing Days: Their Impact On Marketing Activity
Taking the time to get to know your clients, their products, their services and their ambitions is an invaluable tool when marketing their…
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20 Retro Growth Hacking Examples To Inspire
Growth hacking is about scaling benefits with little effort or investment. These growth hacking examples reveal a surprisingly simple common…
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Alex Minchin Short-Listed for Prestigious Young Business Person Award
We are delighted to announce that Alex has now also been shortlisted in the Top 3 for The Shaw Gibbs Young Business Person of the Year…
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The Ultimate Resource for Content Marketers
A list of every awesome website that you could possibly need to write an incredible piece of…
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5 Citation Building Tips for your Local Business
To improve your website visibility and local SEO efforts you need to understand citations. Learn more…
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Same Traffic, Less Enquiries. What Happened?
When meeting a potential new digital marketing client, they sometimes report a steady decline in enquiries, despite a remarkably stable traffic…
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Using Adwords Data for SEO Keyword Research
PPC campaigns are totally separate to a SEO campaigns, but they can provide valuable keyword data that can inform and improve an SEO…
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Traffic is Vanity, Conversions are Sanity
You may receive a few thousand visitors a month, but if there is no clear call to action then you are potentially missing out on a few hundred…
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Google Search Network vs Google Display Network
What are the differences between Google's display network and search network and which should you be using for your digital marketing…
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The Importance of a Call-To-Action and 4 Tips To Increase Your Business
What information is your website delivering above the fold? Could you be squeezing some extra conversions by focusing on your websites' call to…
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Google AdWords for Small Businesses
If you'd like a discussion with a Certified Adwords Professional about how PPC can help your small business, please don't hesitate to Contact Us…
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