As we begin to close off the year, I always enjoy finding time to reflect on our year, and also to plan ahead for the next. As sad as I feel typing this, planning and goal setting is truly is one of my favourite things to do – it sets the direction for your future.
Without a roadmap, you’ll continue to wander aimlessly, never really knowing whether you’ve succeeded or failed.
If you’re happy to stick around, I hope that 2019 has been a great year for your business. More importantly, I hope that 2019 is your best yet.
In this post, I’m going to help you with your 2020 goal planning using our unique system here at Zest. For the purposes of this post to keep things relevant, I’m going to focus on your digital marketing goals, but our system works in any situation.
Planning your 2020 objectives
Planning is crucial to the success of any marketing. Planning consists of setting a clear objective and roadmap to achieve it, with checkpoints/milestones along the way. Having a clear objective is crucial to the success of any marketing and should drive all decisions.
The only two constants in digital are traffic and conversions, and both measuring and planning yours properly will change your fortunes. Our tool helps you to do exactly that.
Without a clear objective (or worse, a fluffy one), decision making and measuring progress is made much harder since there is no stake in the ground against which you can measure. An objective needs to be a goal that anybody can understand, whether they’re a key stakeholder or a new colleague.
How do you know if you have a fluffy objective? That’s easy. It won’t follow the SMART principles of goal setting, and is likely to look something like, “increase number of visitors to our website”. Specific? No. Measurable? Barely. Achievable? Depends on how many. Realistic? Who knows? Time-bound? Nope.
SMART objectives are Specific, Measurable, Achievable, Realistic (can also be exchanged for Relevant), and Time-bound. We prefer Realistic over Relevant because we’d hope the goal was relevant to your wider plans, however, being realistic about what can be achieved is really important. An ambitious goal is a good thing, but an unrealistic one is deflating.
Watch our video below to help walk you through using our Growth Calculator to plan for 2019:
Now that you’ve watched the video, it’s time to take action and model out what revenue growth that you want to achieve next year. Read our guide on measuring the metrics that matter to help you to find the information that you need within your Google Analytics account.
If you’re tired of talking tasks and tactics, and want to ensure that 2019 is a year of measurable progress then please get in touch with us. Simply complete your Growth Calculator calculations and submit them to our team at the end by filling in your details. It’s important to try to ensure that you have entered accurate figures so that you can get the most from the tool.
As a bonus, you’ll also receive an email containing your calculations and a unique URL so that you can revisit your targets in January if you wanted to amend them. We’ll be in touch within 48 working hours to provide expert advice to help you to put the building blocks in place.
If you see this as a strategy you’d like to discuss, but don’t necessarily have the time or skill to do it yourself, you can book in a free Strategy Call to discuss your project.
Here’s to 2020 being your best year yet ?